Ferrari first showroom in India opened in New Delhi

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New Delhi is the home of Ferrari’s first dealership in India and the site of a celebration to welcome them.

Ferrari offered guests its personal story by way of images lining the dealerships streets that detailed the history and style of the brand.

A video message from Fernando Alonso and Felipe Massa, Scuderia Ferrari Marlboro drivers, was shown.

The drivers told guests they are anticipating their trip to India for the first Indian Grand Prix in October. New Ferrari buyers were privy to an area set aside for them to personalize their new supercar.

Buyers will be guaranteed Official Ferrari Service in a custom designed, elegant setting.

Amedo Felisa, Ferrari CEO and the host of the event, gave a special thanks to the Shreyans Group, the company who handled the importing.

She said of the event “Our objective was to launch the Indian market in 2011 and it’s a pleasure to inaugurate this first dealership here today[27May2011]. We feel that this is the right moment, considering the dynamism of the country and its economy.”

All major Ferrari models-California, 458 Italia, 599 GTB Fiorano and the latest FF-are available and the prices range from Rs 2.27 crore for the California to Rs 3.41 crore for the FF, Ferrari's Indian distributor Shreyans Group said.

India is the 58th market for Ferrari and the entry comes seven yeas after the Prancing Horse marquee, owned by Fiat, drove into China. But it expects the country to emerge a big market.

India, the second-fastest growing car market after China, sold 15,702 luxury cars, including some 300 super-luxury machines, last year. This maket is growing at close to 60% rate.

Ferrari aims to sell more than 100 cars by 2014.

The company would open a second showroom in Mumbai early next year and add another three outlets by the end of 2012.

Ferrari had conducted a 'Magic India Discovery Drive' as a market test exercise in 2008 when it covered more than 13,000 km and touched 57 cities in 74 days.

The 458 Italia will be sold at Rs 2.56 crore (ex-showroom in Delhi), while the 599GTB Fiorano is priced Rs 3.37 crore.

Ferrari sold 6,500 cars in 2010 with the US accounting for about 30% sales, followed by Germany. In China, it sold about 300 cars in 12 dealerships.