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TAG Heuer has launched its limited edition watch for Indian Grand Prix. Shah Rukh Khan unveiled the brand’s special edition watches (TAG Heuer Carrera Tachymeter Chronograph watch) with Buddh International Circuit’s heart-shaped logo in green and saffron.
Tag Heuer is the official timekeeper of Fédération Internationale de l'Automobile, FIA.
Tag Heuer has collaborated with JPSI, a Jaypee Group company, which constructed the 5.14-km-long world-class motor racing circuit — the Buddh International Circuit — near Greater Noida, to have access to the branding, logo and image rights of the race track.
Globally, Tag Heuer’s association with motor racing has been longstanding. ‘Mastering speed for 150 years’ is the theme of its global celebrations in 2011 to mark its racing heritage.
The 200 pieces will be available for sale in the month of September and a booking procedure will be initiated soon claimed an official during the launch event.
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