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Kaspersky Lab, a leading developer of secure content and threat management solutions, announced the release in partnership with Scuderia Ferrari on 25th Mar, Friday.
The companies launched the product at Melbourne’s Albert Park. Kaspersky himself didn’t try out a car, perhaps due to jetlag from touching down in Melbourne at 8am.
Fans of gaming and the Ferrari brand will appreciate the chance to hone their driving skills with the inclusion of the Ferrari Virtual Academy video simulator on the product’s installation disk, allowing them to enjoy thrills and spills that the world of Formula 1 racing has to offer.
“Ferrari is a symbol of speed, reliability and world class driving performance. Our Ferrari inspired style security product brings users a taste of that excellence when using their computers or browsing the internet,” said CEO and co-founder Eugene Kaspersky.
"It’s the first time that Ferrari has co-branded with a software company”
The cooperation between Kaspersky Lab and Ferrari started in 2010 when Kaspersky Lab entered into a commercial sponsorship agreement with the Ferrari AF Corse team at the Le Mans racing series in France. After this successful debut, Kaspersky Lab decided to expand its partnership to include the Formula 1 championship. In November 2010, Kaspersky Lab announced that it would be an official sponsor of the world-renowned Formula 1 racing team for the next two years.
As part of the agreement, the Kaspersky Lab logo will appear on the Scuderia Ferrari team’s racing cars. This decision forms part of Kaspersky Lab’s global promotion strategy.
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