Formula One first multi platform game 'F1 2010' from codemaster has won a prestigious GAME British Academy Video Games Award on 16th March, 2011 at award ceremony in London.
F1 2010 won the award from the top competitors 'FIFA 11, Football Manager 2011, Gran Turismo 5, International Cricket 2010 and Pro Evolution Soccer 2011' and adjudged as victorious in sports category.
“The award from BAFTA is a great honour and to be recognized in this way is a tribute to the creative development studios at Codemaster who, in the face of intense competition have come out on top as being best in class,” said Codemasters CEO Rod Cousens.
“When it comes to racing Codemasters is leading the world and in F1, it has been achieved by working in collaboration with all the teams and with FOM. All involved have worked together and supported us, sharing our vision and being aligned to make sure the consumers are the real winners. We thank everyone for believing in us and we’ve come through for you.”
The highly-acclaimed F1 2010™ game, which features all the drivers, teams and circuits of the 2010 FIA Formula One World Championship, has been designed to immerse players in the glamour and exhilaration of the world’s most exciting motorsport. Developed using Codemasters’ EGO™ Technology Platform it delivers an unrivalled F1 experience, powered by cutting-edge graphics, advanced physics systems and integrated network play.
“Formula One as a sport is progressive, it is always innovative, it pushes technological boundaries and it has a growing global community enjoying the experience that is on offer,” added Cousens. “Codemasters reflects that in the video game. It is true to the sport and to the teams.
"The sales of the game are at record levels and its appeal is far reaching, across all interactive entertainment devices. We want the fans to get ever closer to the race and the game gets you there, wherever you are on whatever screen, whenever. We’re going to take it to the next stage in the 2011 version where we’ll invite you to go compete! It’s compelling.”
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