Monday, March 7, 2011

Mercedes Benz World in Surrey, UK

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Deconstructed 2010 F1 car on display at Mercedes-Benz World in Surrey, UK.

View Suspended II



Nick Fry, CEO of the MERCEDES GP PETRONAS Formula One Team has unveiled the incredible View Suspended II display at Mercedes-Benz World, Surrey. This captivating deconstructed art form of a Formula 1 car is now available to be seen every day by guests visiting the brand experience centre alongside the Formula 1 exhibition. The display also adds to the Grand Prix screening events scheduled for 2011.

The Mercedes GP Petronas F1 comprises 3200 components and every one of them is hung in the display. The display itself was arranged by Dutch artist Paul Veroude and definitely fits into the "how can you do that?" category.

Each of the 3,200 parts on display has been purpose-designed for Formula 1 racing. Comprising over 90,000 man hours of design time, over 200,000 man hours of manufacturing and utilising carbon fibre, titanium, aluminium and magnesium, a Formula 1 car weighs little more than 600 kgs.

85% of the volume of the car is made from carbon fibre which accounts for only 30% of the cars mass. The chassis, floor and almost all of the car’s aerodynamic surfaces are manufactured from carbon fibre.

Aerodynamics has been big news in Formula 1 ever since the late 1970s and the concept of ‘ground effect’ – where the entire under-body of the cars acts like an upside down aircraft wing, literally sucking the car into the ground – was developed.

Today, ‘ground effect’ is limited through the use of the ‘mandatory’ plank seen suspended towards the bottom of View Suspended II. Yet aerodynamic development remains critically important absorbing around 15% of the team’s car development budget.

The structure combines engineering and sculpture. As a picture it would be attractive, but as a physical entity in the form of View Suspended II it displays a Formula 1 car in the most visually stunning, innovative and exciting way imaginable.

Nick Fry, CEO, MERCEDES GP PETRONAS commented: “It is fantastic to see View Suspended II here at Mercedes-Benz World. Formula 1 is a sport watched by over 580 million people worldwide annually, so to be able to see a racing car in this way is something very special and a unique look at the heart of the sport.”

View Suspended II is an art form, and not intended to be an exact replica of a current MERCEDES GP PETRONAS Formula 1 car. The racing car displayed is however entirely representative of modern-day Formula 1 technology.

Formula1 Exhibition

You don’t need to be in a pit garage or on the starting grid to get up close to a Formula 1 racing cars. This exhibition that includes View Suspended II enables guests stand next to a number of race machines, all powered by Mercedes-Benz HighPerformanceEngines. The cars on display are the 2010 season MERCEDES GP PETRONAS car driven by Nico Rosberg and former World Champion Michael Schumacher who made his return to the grid after three years, the 2009 Force India driven by Adrian Sutil and Giancarlo Fisichella, the 2007 Vodafone McLaren Mercedes car driven by Lewis Hamilton and Fernando Alonso and Mika Hakkinen’s 1999 championship winning Team McLaren Mercedes car.

The exhibition also shows the highly successful Mercedes-Benz FO108W HighPerformanceEngine. The 2.4 litre V8 engine revs at a legislated 18,000rpm with a maximum output of 750PS. In 2009 this engine model achieved 10 race wins across the three teams powered by Mercedes-Benz.

Grand Prix Sundays at Mercedes-Benz World

Once again, if you can’t be there, be at Mercedes-Benz World to watch the Formula 1™action from around the world in 2011. This year there is even more reason to join the high octane atmosphere with the Formula 1 exhibition allows visitors to get up close to cars from recent seasons and also the 2009 SL 63 AMG Safety Car.

The tracks will also be alive with thrilling AMG passenger rides and driving experiences available from £15 per person – for adults and kids. And a spectacular driving display from the Silver Arrows Display Team will see four professional drivers in AMG cars perform sensational synchronised manoeuvres with perfect car control on the tracks. There will even be the chance to win a place in the passenger seat on the day.

Grand Prix Sundays will run for the following races:

May
8th Turkish Grand Prix Sunday
22nd Spanish Grand Prix Sunday
29th Monaco Grand Prix Sunday

June
26th European Grand Prix Sunday

July
10th British Grand Prix Sunday
24th German Grand Prix Sunday
31st Budapest Grand Prix Sunday

August
28th Belgian Grand Prix Sunday

September
11th Italian Grand Prix Sunday

November
13th Abu Dhabi Grand Prix Sunday
27th Brazilian Grand Prix Sunday

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